From Missteps to Mastery, Marketing that moves into Saudi Arabia

Saudi Arabia's food industry is undergoing a significant transformation, characterized by a dynamic blend of global curiosity and a strong local identity. In this session, Adriana Usvat, Managing Partner at FLC Marketing Group, will explore real-world case studies of integrated marketing campaigns from both international brands entering the Kingdom and local Saudi brands scaling within the region. The focus will be on integrated marketing as a competitive advantage, extending beyond traditional shop and digital channels, and leveraging cultural insights for brand resonance and recall.