GOLD SUMMIT SPONSOR - Salesflo

Salesflo is an enterprise SaaS platform driving digital transformation for FMCG, F&B, and food service brands across the MEA and Southeast Asia. Trusted by five of the world’s top ten CPG companies, Salesflo supports over 5,000 distribution sites, 300,000+ customers, and powers $8B+ in annual transactions.

An AWS Advanced Partner, ISO 27001 certified, and SOC 2 compliant, Salesflo delivers scale, agility, and operational excellence across modern food ecosystems.

Founded by FMCG veterans with deep regional expertise, Salesflo empowers commercial teams to streamline operations, enhance execution, and unlock data-driven growth through four strategic pillars:

1) Reach – Improve product availability and reduce distribution costs through hub-and-spoke RTM models and eCommerce enablement with Salesflo Core.

2) Impact – Maximize in-store execution and trade marketing ROI with Salesflo Engage and the AI-powered Salesflo PromoPro platform.

3) Sales Excellence – Boost operational efficiency through intelligent logistics, demand-based replenishment, and smart routing with Salesflo Go.

4) Enlighten – Enable faster, smarter decisions using NLQ-based analytics with Salesflo Pulse and real-time sales dashboards with Salesflo Sight.

At the Saudi Food Show, Co-Founder & CEO Yasir Suleman Memon will share insights on how AI is shaping the future of FMCG with an interactive keynote. Chief Commercial Officer Zain Shamsi will join regional leaders in a panel exploring transformative tech in food service.