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Kate Vlietstra

Kate Vlietstra

Director, Mintel Food & Drink

Kate has over 12 years of experience working in the consumer goods industry on both agency and client sides, predominantly focusing on food brands. In her current role as Director for Mintel’s Food and Drink Platform, Kate specialises in researching pet food and ice cream, as well as writing about the wider dairy industry. She also delivers bespoke insight to global companies about broader food and drink trends.

Prior to joining Mintel, Kate led the ecommerce team at Saputo UK alongside her role in Shopper Marketing, where she worked with major national retailers such as M&S, Ocado and Waitrose. Kate started her career on the Unilever Future Leaders Programme graduate training scheme, during which she honed her account management skills and understanding of food and drink brands through working with retailers including Sainsbury’s, Morrisons and Asda. 

Kate’s consumer insights and analysis are regularly mentioned in the press, and she has been featured on several BBC radio shows talking about food and drink trends.

Kate has a first class masters degree in International Business & Management and a first class bachelors degree in Latin & Linguistics, both from The University of Manchester.