More than 17 years of quantitative market research experience with the focus on retail sector in FMCG industry across MENAP Region (Middle East North Africa Pakistan).

Currently heading the Saudi Arabia market for NielsenIQ, which consists of a diverse portfolio of local and international clients, along with a team of research enthusiasts

Empowering the FMCG manufacturers and distributors with precise and timely information which is critical for their decision making to win in an ever-changing market. 

Had copious engagements with the clients on different strategic and tactical goals. Worked in different environments with a cross-section of people, across multiple countries and cultures.

Other Interests: Sports, Reading, Traveling