Winning Hearts & Market Share: Integrated Marketing Strategies That Work in Saudi Arabia
14 May 2025
Hall 6
Saudi Food Summit
Saudi Arabia's food industry is undergoing a significant transformation, characterized by a dynamic blend of global curiosity and a strong local identity. In this session, Nidhi, General Manager, Strategy & Growth at FLC Marketing Group, will explore real-world case studies of integrated marketing campaigns from both international brands entering the Kingdom and local Saudi brands scaling within the region. The focus will be on integrated marketing as a competitive advantage, extending beyond traditional shop and digital channels, and leveraging cultural insights for brand resonance and recall.
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