The ‘future of food is digital’ say tech firm Deliverect
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Deliveroo and Deliverect have held an event to discuss how tech and the F&B industry can move forward. The panel discussion featured Seham AlHusaini, general manager of Deliveroo, Naji Haddad, MENA general manager at Deliverect, and Abdulrahman Al Omar, managing partner at Thinnies.
The speakers discussed technology’s important role in helping local restaurants optimise their delivery operations, maximise profitability in the delivery-only model, and keep customers loyal in the digital food space and the food trends in 2023.
Haddad said, “Now more than ever, restaurants are realising technology’s integral role in the food industry. We saw it before the pandemic when online delivery started increasing, and then the pandemic accelerated it tenfold. The majority of restaurants started adopting delivery, online ordering, and digital menus. While technology has already improved several aspects of the restaurant industry, there is still much more to be done. The future of food is digital, and technology will continue to be a key driver in achieving growth, profitability, and improving customer experience.”
Deliveroo’s AlHusaini added: “We are proud to have spearheaded a variety of tools that have made life that much easier for restaurants, customers, and riders. With years of experience in the regional and international food industry, Deliveroo has long been at the forefront of the digital food delivery space, recognising food trends and paving new strategies on how to keep customers engaged. We look forward to surprising and inspiring customers to keep trying new foods while continuing to work with riders and restaurant partners that make Kuwait such an outstanding food hub.”
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