Falak Basmati Rice - Purana Chaawal
atco Foods, Pakistan’s Largest Basmati Rice Exporter and one of the pioneers of packaged basmati rice in Pakistan, celebrates its 60th Anniversary and the 25th Silver Jubilee of its flagship brand FALAK this year.
To mark this milestone FALAK released a short film titled “Purana Chaawal”. In Urdu, the term "Purana Chaawal" means a very experienced and wise person. For rice specifically, “Purana Chaawal” means Aged Rice.
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