Jashn Banate Hain Hum, Jashn Manate Hain Aap
The journey of rice from ‘paddy to plate’ is a tale we would love to tell again and again. From preparing the land to transplanting the paddy seedlings to maintaining and harvesting — immense effort is involved in the entire process.
Cultivating paddy is nothing short of a celebratory moment participated by Mother Nature and hard-working farmers. Post-harvesting, our collective effort prepares it for consumers, ensuring authentic taste, flavour, and nutrition.